How SEMrush helps? CPC MAP Advertising Research Display Advertising Provides an easy way to evaluate the potential of a par- Helps you devise a competitor-focused advertising strate- Helps you make informed choices by gathering compet- ticular state or region in terms of cost per click and search gy and succeed in online advertising. With Advertising Re- itive intelligence on your top competitors from across demand for your services. The tool allows you to compare search you can identify the number of ads run by the com- Google Display Network. You can get a deeper insight into PPC costs and search volume of keywords on a local level petitors in your niche, their estimated advertising budget, your competitors’ target audience and display marketing in multiple industries. and the keywords they are bidding on to attract more strategies by knowing where their ads are showing, how business. The tool comes with a unique capability to pull they are designed, which devices their ads appear on the historical data and identify the number of changes applied most, and which ad formats (responsive HTML vs stand- by your competitor during the campaign. You’ll be able to ard images) they tend to prefer for display ads. learn how much traffic your competitors are generating from their ads and use that insight to craft a strategy that ensures better results and ROI. Explore your industry’s local CPC Discover your ad campaign’s best option Create winning advertising strategy

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