What It Means to You WHA as a Marketer As you set out to prepare a digital marketing plan for your company, key- Another important takeaway is to know how the majority of health- word research is one of the many things you need to put on your priority care domains are focusing on SERP features to get premium ex- list. Carefully chosen keywords will positively impact your search results posure on Google. Sure enough, getting your website in any of the and help you reach the right audience. Incorrectly chosen keywords will SERP features is an excellent way you can improve your website’s do the exact opposite. If anything, they will help you reach the wrong au- authority and click-through rate. SERP features are providing you dience. Your goal as a marketer, therefore, is to identify what keywords with a unique opportunity to do so. Make sure that your healthcare relate to your audience the most. And as you do your research, it’s very website makes the most of these features as do the other success- TITM likely that you will come across both branded and non-branded keywords ful domains in the healthcare niche. having the utmost potential for your website. The findings we have come across in our research are reflective of the same scenario. Although the majority of healthcare domains appear to depend more on non-branded traffic, it’s obvious they cannot downplay the importance of branded key- words when it comes to driving traffic. EANS TOYO