Conclusion BEST Traditional or modern, the goal of marketing has al- of data, analyze it, and make better use of the insights ways been the same: to get and retain the audience’s to drive your goals. For marketers and healthcare attention. What changes over time is where the atten- businesses lacking the right tools and resources, this tion goes, and that’s exactly what this study aims to is no less of a challenge. help you leverage. Every year, we come across new Fortunately, there are many useful tactics and takea- technologies and find the old ones becoming better ways one can glean from the latest insights provided and smarter. The prospects are getting savvier and in this guide. We hope that they will come in handy as more equipped too, and so are the marketers. To be healthcare marketers strategize on how to grow, com- really able to compete and stay at the forefront of pete, and become successful in the online space. these changes, you need to dive deep into the ocean Best wishes for a successful business! WISHES