What It Means to You WHA as a Marketer Knowing the search behavior of your targeted audience is the beginning We have already covered many important metrics related to digital adver- step of how digital campaigns are mapped out. Whether you are optimiz- tising in previous sections. In this one, two other important metrics — ing your website for search engines or rolling out some PPC ads to gen- namely “top questions” and “most searched products and symptoms” — erate real-time results, you have to take into account the type of keywords were discussed and analyzed. Both the types of information can come in people mostly use to find information about your products and services in quite handy as marketers prioritize products and topics that have the ut- the online space. most potential for businesses in the healthcare industry. TITM EANS TOYO