What It Means to You WHA as a Marketer Creating a strong on-page foundation for a website is the very first thing digital marketers should focus on. A website that doesn’t follow search engine guidelines, is inefficient, and fails to provide the right experience is surely an ineffective website, if not useless. Focusing your energy on pro- moting or marketing such as website could, therefore, be a waste of time and valuable resources. To start with, marketers need to address things like website security, speed, responsiveness, UX el- ements, and other on-page quirks for them to achieve what they aspire to achieve in terms of sales and conversions. It’s only advisable that you go on to the next step of advertising and promoting TITM your website (through paid and organic channels) once it’s fully fine-tuned for search engines and human users who could be your future customers. EANS TOYO