Spend on advertising The traffic cost analysis we performed includes the We also looked at where, in general, average ad spending of over 500 domains in the the accumulative advertising spend of healthcare niche. Accordingly, we have found that the healthcare domains is heading. Clearly, vast majority of healthcare domains either spent very the data we have gathered indicates an little on paid advertising or didn’t participate in it at all. upward movement for the six months About 90% remain below $5000 in terms of their aver- period (from June till July 2019) with age monthly spending on digital ads. some fluctuations in the month of April. Overall, we see a staggering So, among the top spenders, walgreens.com is ahead 270% growth in paid advertising, with of the pack with an average monthly spend of around total monthly spend reaching as high $745,000. Aetna.com follows with $431,000. Care.com as $5.8 million in Jun 2019 from just and cigna.com are close contenders for the third spot $2.2 million in Jan 2019. with the average monthly spending of $289,000 and $229,00, respectively. ADVERTISING