Top services in Ads TOP Our analysis of titles and descriptions used in healthcare ads indicates that some products are being more frequently targeted than others in each of the three categories. In the Dental category, “dental care” hap- pens to be the most frequently targeted term by dental service providers across the United States and elsewhere. For the Hospital Networks/Healthcare Providers category, “outpatient care”, “seamless outpatient”, and “cancer care” appear to be in the top three. Other frequently used phrases include gamma knife, leaders neu- rosurgery, invasive treatment, complex spine, weight loss, and services cancer. For the Pharmaceutical category, “beauty riskfree” appears to stand out as the most frequently targeted term (used in over 73% of the ads in this category). Of the total twelve most popular keywords in the Pharmaceu- tical category. We can also notice keywords like “beauty product” and “vitamins supplements” which appear to target entire product categories instead of individual brands.