There are a number of trigger words utilized by advertisers in pointment online”, and “schedule appointment”. Although most of Trigger Words the healthcare niche. The two most popular phrases that appear these trigger words seem to be focused on appointment sched- on more than 50% of the healthcare ads happen to be “online ules, the overall list is far from exhaustive. We have keywords like appt” and “appt scheduling”. “Service emergency” is another “free trial”, “try beauty risk free”, and “money back guarantee”, etc. popular term showing on about 48% of the ads. Other frequent- that primarily focus on generating immediate sales. in Ads ly used keywords include “work insurance”, “free shipping”, “ap-